.ABOUT
L-Rich (L$) is a hip-hop recording artist and open-format DJ from Las Vegas, NV. From high-school dropout to full-time six figure creative, L$ gives a modern take on the rags to riches story. For fans of Amine, Anderson .Paak, bbno$, Mac Miller Channel Tres, and similar.
Lionel “Lio” Rich, also known as L-Rich, is a rapper, producer and club DJ based in Las Vegas, NV. He is featured on American Idol Season 21 and Jimmy Kimmel Live. Bridging the gap between hip-hop, future beats, funk, and electronic sounds, L-Rich has opened for Aluna, Channel Tres, ESTA., Snakehips , UNIIQU3 , Ookay and more, plus rocked an 800+ crowd at Life Is Beautiful Music Festival (2021).
Playing drums since third grade, it wasn’t long before he found himself immersed in the music production software, FL Studio. A lifelong songwriter, he began making beats and recording himself in middle school. By eighth grade he had made a name for himself as a freestyle/battle rapper and became obsessed with the underground hip-hop scene where he was introduced to pills, stimulants and psychedelics. His introduction to drugs resulted in him dropping out of high school at 14.
What would get L-Rich back into school was his love for sports and music, joining team sports and the school choir, a year later. L-Rich went on to win his senior year talent show by performing an original song. Post-high-school, L-Rich attended the University of Nevada, Las Vegas, where he became a successful concert promoter joining We The Beat and JusCollege to produce shows for acts such as Migos, Wiz Khalifa, TroyBoi, FKJ, Aminé, Remi Wolf and more.
After a decade stretch in promotions, L-Rich was laid off from his event promotions role during COVID-19 and turned back to making music; creating, performing, running his studio, and teaching music lessons. The current L-Rich sound is an EDM/hip-hop fusion, with song lyrics preaching living life to the fullest in both fun and serious manners.
