.ABOUT
L-Rich (L$) is a hip-hop recording artist and open-format DJ from Las Vegas, NV. From high-school dropout to full-time six figure creative, L$ gives a modern take on the rags to riches story. For fans of Mac Miller, bbno$, Anderson .Paak, Yung Gravy, and similar.
Lionel “Lio” Rich, also known as L-Rich, is a rapper & open-format DJ from Las Vegas, NV. He is featured on American Idol Season 21 and Jimmy Kimmel Live. L-Rich has opened for Aluna, P-Lo, Channel Tres, ESTA., Chingy, A$AP Twelvyy and more, plus rocked an 800+ crowd at Life Is Beautiful Music Festival (2021).
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Playing drums since third grade, it wasn’t long before he found himself immersed in the music production software, FL Studio. A lifelong songwriter, he began recording himself rapping in middle school. By eighth grade he had made a name for himself as a freestyle/battle rapper and became obsessed with the underground hip-hop scene where he was introduced to pills, stimulants and psychedelics. His introduction to drugs resulted in him dropping out of high school at 14.
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What would get L-Rich back into school was his love for sports and music, joining team sports and the school choir, a year later. L-Rich went on to win his senior year talent show by performing an original rap. Post-high-school, L-Rich attended the University of Nevada, Las Vegas, where he became a successful concert promoter joining We The Beat and JusCollege to produce packed out shows for acts such as Migos, Wiz Khalifa, Troyboi, FKJ, Amine, Remi Wolf and more.
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The current L-Rich sound is focused on bridging the gap between hip-hop, funk and electronic sounds. His songs preach living life to the fullest, in both fun and serious manners. Outside of recording, L-Rich runs a talent agency, music school and is a resident club DJ in Las Vegas.
